Cruncher 2012 Has Begun!

Early morning line in front of the Sportsman.

First group in line!

It’s official. The doors have opened. Cruncher 2012 is underway. The group of kids camping out front were the first through the doors with huge, albeit groggy, grins. They showed up sometime in the early afternoon on Friday, the day before the sale, toting sleeping bags, camp chairs, snack food, and of course a slackline. What overnight stakeout would be complete without one?

“I came for some new outerwear, free stuff and good times,” Kian Ahern told me last night when I asked him why he was camping overnight.

Keanan Brown was also among the first in line for two years running, camped alongside his buddy, Jake Bexten, who was at his first Cruncher stakeout. When asked why they would park their butts on the cold concrete in front of the store all night long, Keanan told me, “I want a Salomon Brigade Helmet.” While Jake said, “I’m here for new Ski Boots & Bindings.”

Jake Bexten and Keanan Brown staking out the Cruncher sale.

But there’s more to it than saving a few hundred dollars on some nice snowsports gear and equipment, which in all honesty is what you can expect to find at Cruncher, and is what motivates people to wait in long lines or ultimately camp overnight. But for these two downhill freestyle skiers, they admitted it was really about the experience.

Slacklining in front of the Sportsman.

Others in line would agree. Tom Dooling was a testimony to the Cruncher experience as he passed the time slacklining the night before, and later was tucked cozily in his bag and camp chair, ready to go in the morning on his quest for winter loot. And loot he found, capping off the whole adventure and securing a good winter season ahead of him with awesome gear. No doubt everyone else in the Cruncher line sought the same thing.

The Cruncher Sale starts September 8th and runs through the 17th at the Kalispell store only.

Campers in the morning.

Tom Dooling with his winter loot.


Worth the Wait.