In the first months of 2002, the stores made a significant commitment to improve customer service and the overall presentation of the store by aligning themselves with the Friedman Project Gold Star.

Key personnel returned from intensive retail seminars and clinics super-charged with new ideas and enthusiasm. The Kalispell store was literally turned upside down in an all employee midnight cleaning project that shook out the dust and cobwebs of more than 33 years. The cleaning project was just the beginning with new ways of retailing designed to make everyone better at what they do... which is serving customers. Sales associates were trained and fine-tuned in how to better assist customers. They were also given group and individual clinics on product knowledge.

The Friedman Project Gold Star went from the ground floor of the company all the way to the top management in both the Kalispell and Whitefish store with new tools, new ideas, new and better ways to make the company better than ever. The Sportsman Ski Haus has made the metamorphosis from being a fine store to an exceptional shopping experience. We pride ourselves in our customer service, product knowledge, selection and our atmosphere. No dusty, uninteresting corners in our store! Instead you'll find a store that's fun, interesting and beautifully presented. We are committed to making your shopping experience pleasant, rewarding and one you'll want to repeat many times in the future.