RIDE, PROTECT & SHARE

Growing up together in the city of Clermont-Ferrand, France, founders Jeremy, Julien and Vincent shared a passion for skateboarding through the summer months, and snowboarding through the winter months.  They drew their sense of identity from the culture surrounding these sports and were inspired by the clothing style.

In 2008, they started their brand, Picture, to accommodate those who share their passion for these sports as well as all things outdoors, but with one very significant difference.  100% committed responsibility and sustainability-driven eco-design.  Every product is made with anywhere from 50% to 100% recycled, bio-sourced and/or organic fiber.

Versatile technical apparel for year-round wear.  Each style draws its inspiration from nature, for a great outdoor look and feel.  The eye-catching fits don't compromise on comfort or durability, this apparel is ready for any wilderness or urban escape.