After decades in the jeanswear business, Gary Lenett traded in his car for a bike to adopt a healthier, more active lifestyle. Unable to find a pair of pants with the stretch to handle a commute,  and that could provide the polish for a day of meetings, the need for performance denim emerged.


DU/ER created a new type of apparel. Clothing that allows you to enjoy a whole world of experiences in comfort and style. To achieve this, they started from the fibers up, meticulously selecting materials based on their performance, comfort and sustainability. DU/ER’s core fabrics have been crafted to provide an ultra-satisfying experience from the moment you first try on a pair of DU/ER pants.

Here are the fabrics we stock:

No Sweat Fabric

No Sweat Fabric Technology is designed for optimal performance. Created to elevate the everyday wardrobe, DU/ER combined the natural touch of cotton, the flexibility of Spandex, and the moisture-wicking and anti-bacterial
properties of eucalyptus-derived TENCEL(R).

Performance Denim

This fabric was designed to mimic the comfort of a sweat pant while having the appearance of everyday clothing. They selected plant-derived Tencel Lyocell to achieve a soft hand alongside bacteria-inhibiting properties.


Women's Midweight Denim High Rise Straight

Vintage-inspired straight leg in a high rise, snug through hip and thigh and hitting just above the ankle. Redefined with signature stretch denim for ultimate comfort. WFMR501


Women's Performance Denim High Rise Bootcut

High rise fit with a classic bootcut silhouette. Snug through the hip and thigh. Signature stretch denim provides the ultimate in comfort and a fantastic fit. WFLS4275


Women's Performance Denim Mid Rise Slim Straight

Maximum stretch technology enables this fabric to move in all directions for ultimate comfort and flexibility. The waist hugging mid rise is designed to sculpt and flatter. WFLS4515



Men's No Sweat Pant Slim

As comfortable as a sweatpant with the look of a pant. Mid-rise with a slim fit through the hip, and slight taper at the hem. MFNS1001


Men's No Seat Pant Relaxed

As comfortable as a sweatpant with the look of a pant. Mid-rise with a relaxed fit through the hip, and slight taper at the hem. MFNR1002


Men's Performance Denim Relaxed

A relaxed fit through the hip and thigh with a tapered leg. Technical features for extended range of motion, durability and comfort. MFLR4505




Now Open in Coeur d'Alene!